Pro Skateboarder Paul Rodriguez—The Way Up, presented by Target

Target teamed up with Steve Berra to produce a video series entitled The Way Up, which tells the story of six of the brand's longtime athlete partners. The last episode in the series features Dew's own Paul Rodriguez explaining how he came up from being the annoying kid at his local skate shop to being asked to join the Girl skate team by his idol Eric Koston. Peep P-Rod explaining the moment that his childhood dreams became reality.