The Predatory Bird has released a riderless skateboard into the wild

It is somewhat difficult to pin down exactly what John Rattray's company Predatory Bird is. Is it a skateboard company? An apparel company? A media company that makes cool stop-motion animation videos starring a skateboard with no rider on it? The answer to all of those questions is "Yes." It will be interesting to see what other questions Predatory Bird answers affirmatively to going forward.