Just as music can make or break a skate video part, a section in a skate video can expose a band to an entirely new audience. For decades, skaters and videographers have relied on songs to turn a series of clips into a cohesive narrative. The sounds of skating, though satisfying to hear, seldom have the gravity of a well-chosen soundtrack.
While skaters benefit from the music they set their parts to, the musicians whose work appears in those sections stand to gain from this relationship, too. Skaters will watch a part—and thus hear the song to which it’s edited—repeatedly. It’s one of the simplest forms of music marketing imaginable.
Over the years, numerous groups have seen their stock rise because of it. Here are 10 bands that owe part of their success to skate videos.Click to start the list