Check the Technique: Methods Emerging Artists Are Using to Get Noticed

Recently, Chicago rapper Chance The Rapper parlayed his rising stardom into a spot on BET’s 106 & Park. Chance, who is on tour in support of his latest mixtape, Acid Rap — which debuted at number 63 on the Billboard Top R&B/hip-hop albums as a free release — shared his philosophy on his business model that eschews traditional entities like the music label. “I think it's mad important for the American Dream to exist and work, and for people to believe in a homegrown and grassroots business,” he said. “I'm on tour now. I've only dropped mixtapes, never signed to a label. Everything that I do is a part of my own business, and I think that in doing so as an independent artist, it gives some stake back in the music industry.” With the concept of grassroots in mind, we look to one recent distribution strategy in particular, and what it means for other emerging artists in hip-hop.

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