The House of Marley celebrates that spirit of sound with the launch of The Get Together campaign, featuring the portable Get Together audio system. Directed by Wonford St. James and produced by Exposure, the House of Marley video, uses the concept of how one person, one idea, one voice, one object can become a catalyst and magnet for connection and discovery, each piece reflects a distinctive creative approach.
“To communicate the campaign message of one idea reaching many,we did the only thing that felt right for a speaker designed to bring people together – we threw a party, original dancehall style, hosted by legendary selector Albert ‘iLawi’ Johnson at his yard in Kingston. The Get Together dance was a celebration of old school dancehall played out by Jamaican soundmen, DJ’s and selectors. The party was a vinyl only event with iLawi digging through his extensive archive of 45’s to drop a roots and culture history lesson on the gathered crowd while MC’s Fyah George and Natty Pablo toasted and bubbled on the mic. iLawi was joined by DJ Yardcore who represents a new generation of Jamaican selectors dedicated to keeping the positive fires of roots and culture reggae alive in modern Jamaica.”
- Wonford St. James