Paul Rodriguez Introduces Primitive Skateboarding

Paul Rodriguez has launched his own board company appropriately named Primitive Skateboarding. His signature gold decks will be in the line along with a series of standard and special edition decks. To kick things off Nick Tucker and Carlos Ribeiro are the first team riders. Hear P-Rod talk more on the development of Primitive Skateboarding below, and head over to the official site to cop one of the first decks in the collection.